About David
A Timeline of Excellence in Marketing and Design
Setting Up A Solid Foundation (2000 to 2010)
Academic Foundation David MacCoubrey’s journey began with a certificate in Digital Communications from the New Brunswick Community College in 2000. He furthered his expertise with a diploma in Arts from the University of New Brunswick, majoring in Media Studies in 2004. These programs equipped him with a comprehensive understanding of media-related topics, from design and art principles to media responsibility and marketing. He also studied psychology, English, fine arts and the sociology of communication to round out his media and marketing education.
This is when he started his first business, David MacCoubrey Designs, where he offered graphic and web marketing solutions to local businesses.
Early Career and Recognition David’s early career was marked by notable achievements. He served as the first official Graphics Coordinator for The Brunswickan, where he also contributed as a writer and photographer and chaired the Board of Directors in 2003/04.
David was also a member or leader of many student groups. UNB Media Society (Founder/President), NB Student Residence Cooperative (President), UNB Environmental Society (Member), UNBSU Beverages BOD (Student Representative) and UNB Orientation Committee (Member). MacCoubrey also made many guest appearances on Kicking Out The Jams on CHSR FM Radio.
During this period, he was recognized with several awards, including winning the First Place UNB Student Union Logo Design Contest in 2003 and the 2003 Kick-Ass Graphic Designer Award and Keener of the Year Award from The Brunswickan, and second place in the Atlantic Lottery Corporation Design Contest in 2004.
Professional Growth David honed his skills as a Student Media Consultant at the UNB Media Lab, assisting with various media-related software and hardware. He continued to expand his portfolio through freelance work with David MacCoubrey Designs, offering services such as web design, print/logo design, photography, social media marketing, and marketing plans.
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Entrepreneurial Ventures and Community Impact (2010-2016)
Innovative Leadership and Impactful Campaigns David founded Sirf Marketing in 2010, an innovative marketing-management company based in Penticton, BC, offering services nationwide. His diverse portfolio includes web design, print/logo design, video, photography, social media marketing, and marketing plans. His clients came from a wide array of industries, including tourism, retail, food, law, environment, real estate, geological and more.
MacCoubrey has done some public speaking. In 2013, he was a Breakout Speaker at the Okanagan Valley Entrepreneurs Society Conference called Unleashing Ideas. He also spoke to the South Okanagan Chamber of Commerce, discussing marketing techniques for small businesses. In 2014, David joined early morning with Dennis Walker of SO Country Radio to discuss Spotted In Penticton.
“Helping people grow their businesses with marketing is a big joy in my life. I really enjoy the creative side, as well as the technical side of integrated marketing. Coming up with marketing solutions for businesses is a very rewarding part of my career.”
~ David MacCoubrey~
Also in 2014, David led the Get Out & Vote Penticton marketing campaign and sponsored Rock the Vote Penticton, resulting in record turnout at advance polls. He also developed the concept for and implemented the Off the Charts Penticton battle of the bands contest in 2015, which offered over $10,000 in prizes and received extensive media coverage.
In 2015, David won the prestigious Penticton Arts Matter Graphic Design Award, due to his dedication to media and marketing in the South Okanagan region. Around this time, he was also nominated for three Penticton & Wine Country Chamber of Commerce Business Excellence awards – New Business Award, Business Leader Award and Community Booster Award. Additionally, MacCoubrey was nominated for an Okanagan Arts Award in Design.
Corporate Rebranding and Other Achievements (2015-Present)
He moved his business back to New Brunswick in 2016. David developed Fred-E-Scene Social Media Site, achieving close to 4,000,000 page views in 2020 before its closure due to COVID-19. It was a Facebook meets Kijiji style of site that focused on Fredericton, NB.
In mid-2020, Fred-E-Scene collaborated with Colin Fowlie to produce this video (along with the local community) to show Fredericton that we are strong, resilient, and stand together during tough times. The video featured community leaders and organizations, as well as local business owners to try to boost moral of Frederictonians during COVID 19 lockdown.
Learn more on Fredericton’s Bounce (Fox) Radio Facebook Page: https://www.facebook.com/watch/?v=258718755190968
In 2022, MacCoubrey was proud to join the webinar series based around the RNG industry, titled Navigating Challenges in the Waste to Energy Space. The first webinar, Marketing in the Waste to Energy Sphere, was held on Monday, November 21, 2022.
It was a unique experience conversing with a panel of talented marketing professionals from around the industry.
In 2023, MacCoubrey decided to enter the private workforce. David served as the Communications Director for Cantini Law Group/CLG Injury Law, overseeing the rebrand from Cantini to CLG. His responsibilities included marketing and social media plans, website and logo redesign, print design, corporate ID, and social media management.
Personal Interests
Outside of his professional endeavors, David enjoys photography, hiking, camping, cooking, and live music. These hobbies reflect his passion for creativity, adventure, and technology, which continually inspire his innovative approach to design and marketing. MacCoubrey also enjoys spending time with friends and family at a variety of events.
Learn more about David MacCoubrey by viewing important media links to news articles, videos and more.
David MacCoubrey’s career is a testament to his dedication, strategic thinking, and creative vision, consistently delivering exceptional results for his clients and community.
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