About David

A Timeline of Excellence in Marketing and Design
More Than Marketing: A Career of Creative Impact
David MacCoubrey blends over 20 years of marketing, design, and media experience with a passion for helping businesses grow. With formal training in Media Studies and Digital Communications, his journey began at UNB and NBCC before launching his first creative business while still a student.
From rebranding law firms to building community platforms with millions of views, David’s work spans sectors—tourism, law, environment, tech, and more. He’s an award-winning designer, public speaker, and strategist known for delivering results across web, social, print, and video.
He’s led marketing companies, launched campaigns that boosted civic engagement, and created platforms that brought communities together—even during a pandemic.
Today, David continues to work with organizations seeking fresh, effective marketing rooted in creativity, strategy, and purpose
Click ‘Message David‘ you are interested in setting up an interview and learning more about David MacCoubrey and what he can do for your business or organization.
“Helping people grow their businesses with marketing is a big joy in my life. I really enjoy the creative side, as well as the technical side of integrated marketing. Coming up with marketing solutions for businesses is a very rewarding part of my career.”
~ David MacCoubrey~
Career Highlights
Rebranded Cantini Law Group into CLG Injury Law, managing brand identity, print, web, and social strategy
Founded Sirf Marketing (2010), serving clients across Canada in law, real estate, tourism, and environmental sectors
Created Fred-E-Scene, a social media/classifieds hybrid that reached nearly 4 million page views before COVID-19
Produced a community-wide video during the COVID-19 lockdown featuring local leaders, businesses, and artists
Led civic engagement campaigns including Get Out & Vote Penticton and Rock the Vote Penticton, helping achieve record voter turnout
Developed and directed Off the Charts Penticton, a battle of the bands contest with over $10,000 in prizes and regional media coverage
Breakout speaker at the 2013 Unleashing Ideas conference (Okanagan Valley Entrepreneurs Society)
Delivered marketing workshops for the South Okanagan Chamber of Commerce
Panelist for the 2022 RNG industry webinar Marketing in the Waste to Energy Sphere.



Awards & Recognition
Penticton Arts Matter Graphic Design Award (2015)
1st Place – UNB Student Union Logo Design Contest (2003)
2nd Place – Atlantic Lottery Corporation Design Contest (2004)
Kick-Ass Graphic Designer Award – The Brunswickan
Keener of the Year Award – The Brunswickan
Nominated for:
New Business Award – Penticton & Wine Country Chamber of Commerce
Business Leader Award – Penticton & Wine Country Chamber of Commerce
Community Booster Award – Penticton & Wine Country Chamber of Commerce
Okanagan Arts Award – Design Category
Personal Interests








Outside of his professional endeavors, David enjoys photography, hiking, camping, cooking, and live music. These hobbies reflect his passion for creativity, adventure, and technology, which continually inspire his innovative approach to design and marketing. MacCoubrey also enjoys spending time with friends and family at a variety of events.
Learn more about David MacCoubrey by viewing important media links to news articles, videos and more.
David MacCoubrey’s career is a testament to his dedication, strategic thinking, and creative vision, consistently delivering exceptional results for his clients and community.
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