Case Studies
Strategic Solutions in Action
David MacCoubrey has a wealth of experience across diverse industries, including Law & Justice, Geological/Mining, and Environmental sectors. His case studies offer in-depth insights into the successful strategies and innovative solutions he has implemented in these fields. Each example reflects David’s ability to navigate complex challenges, deliver impactful results, and tailor his approach to meet the unique needs of each industry.
Explore case studies of David’s work to see how his expertise and creative problem-solving have driven success for his clients across these critical sectors.
Law & Justice Industry
Legal Brand Revival
David MacCoubrey’s expertise in rebranding shines in his work with a prominent firm in the Law & Justice industry. Tasked with revitalizing the firm’s marketing strategy, David successfully rebranded their identity, resulting in significant improvements across social media and website performance. His strategic approach not only modernized the firm’s brand but also enhanced its online presence, driving increased engagement, visibility, and client interaction. This case study highlights David’s ability to transform a brand’s image and deliver measurable results in a competitive industry.
Tasked with revitalizing the firm’s online presence, David implemented a comprehensive approach that included ramping up social media efforts by scheduling relevant blog posts disseminated through Facebook, Instagram, Google My Business, and LinkedIn. By increasing meta ad spend and strategically incorporating video content, David significantly boosted user engagement and expanded the firm’s fan base exponentially over the year.
This case study highlights how David’s innovative tactics and data-driven strategies led to substantial growth in both social media and website performance, positioning the firm as a modern and influential player in the industry.
As demonstrated by the statistics to the right, this law firm had a spike in all numbers across the board over a year of marketing on Facebook (Meta). The numbers are compared to the previous year.
- Reach: 312.5 K (+87.5 %)
- Interactions: 15.1 K (+1.1 K %)
- Link Clicks: 21.6 K (+134.1 %)
- Paid Reach: 343.5 K (+587.3 %)
- Paid Impressions: 1.63 M (+1.9 K %)
As shown by the statistics on the right, this law firm experienced a significant increase in all metrics over a year of marketing on Instagram, with numbers compared to the previous year.
- Reach: 54.3 K (+1.3 K %)
- Interactions: 5.5 K (+100 %)
- Link Clicks: 199 (+100 %)
- Profile Visits: 933 (+4.2 K %)
- Paid Reach: 51,954 (+100 %)
Although LinkedIn wasn’t the primary focus of the law firm’s social media marketing, the statistics on the right show that the firm maintained steady metrics over a year of marketing on the platform, with numbers compared to the previous year.
- Reach: 54.3 K (+1.3 K %)
- Interactions: 5.5 K (+100 %)
- Link Clicks: 199 (+100 %)
- Profile Visits: 933 (+4.2 K %)
- Paid Reach: 51,954 (+100 %)
As indicated by the statistics on the right, this law firm saw a significant increase in all website metrics over a year of marketing, with numbers compared to the previous year. These results were achieved through consistent content posting, organic SEO, and social media ad spending, although MacCoubrey did not manage PPC for this campaign. PPC was not a big component in these numbers.
- Users: 72 K (+512.3 %)
- New Users: 123 K (+960.7 %)
- Average Engagement: 59 sec (+27.9 %)
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Environmental Industry
Saving the Planet One Campaign at a Time
David MacCoubrey’s rebranding expertise is exemplified in his work with a leading firm in the environmental industry. Charged with revitalizing the firm’s social media marketing strategy, David effectively revamped their online social media identity, leading to substantial improvements across all social media platforms.
David MacCoubrey’s expertise in social media management and digital strategy is exemplified in his work with a leading environmental tech company. This case study highlights the profound impact of David’s innovative and data-driven approach in elevating the digital presence of an environmental tech firm.
Under David’s management in 2022, the company experienced a staggering 25.5K% increase in Page Views and an 11.53K% increase in Unique Visitors on LinkedIn. The firm also saw remarkable growth on Facebook, with a 23.6K% increase in Page Reach and a 1.5K% boost in New Page Likes.
Additionally, David’s strategies contributed to a 40% increase in overall Website Traffic and a 72% increase in Unique Visitors to their website within a single year.
Geological/Mining Industry
Rock Solid Marketing
His ability to blend industry knowledge with innovative marketing techniques has resulted in increased engagement, stronger brand recognition, and measurable growth across digital platforms.
David designed a fully comprehensive and responsive website for the company. This was coupled with an aggressive social media campaign on Facebook, Twitter, Instagram and LinkedIn.
The strategy was to produce geology/mining blogs and release them through social media channels. There was a geology/mining news section that was very popular.
David’s client experienced an 82% increase in New Visitors to their website in 2022. This success was complemented by a doubling of Followers on LinkedIn and a 1.2K% increase in Meta Page Reach, along with a 454% boost in Paid Reach.
Twitter also saw a significant rise, with a 50% increase during the same period. At one point, impressions across all social platforms skyrocketed by 33,000%.
As demonstrated by the statistics to the right, this geological firm had a significant rise in most numbers over a year of marketing on Facebook (Meta). The numbers are compared to the previous year.
- Facebook Followers: 328 (+6.5 K %)
- Reach: 12.5 K (+100 %)
- Paid Reach: 42 K (+100 %)
- Interactions: 818 (+100 %)
- Published Content: 200 (+408.8 %)
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