A small business owner in New Brunswick reviews their budget with a financial advisor, exploring website design and marketing grants like CDAP, the Digital Transformation Grant, and the NB Digital Economy Grant. These funding programs can help cover costs for websites, e-commerce, and digital marketing projects across Atlantic Canada.”
I’ve worked with small businesses across New Brunswick and Atlantic Canada for years, and I know one of the biggest pain points is this: marketing and websites are expensive.
Everyone knows they need a strong online presence. Your customers expect to find you online, book appointments, shop on your site, or at least check out your menu or service list. But I also know that writing a cheque for thousands of dollars can feel out of reach — especially when you’re hustling to keep the lights on.
Here’s the good news (and honestly, not enough businesses know this): there are grants available right now that will pay for a big chunk of your marketing and website costs. Some will even cover the whole project.
And if you’re wondering “does that mean I can hire someone like you and have the grant pay for it?” The answer is yes. These programs were designed so small businesses can bring in outside help — freelancers, consultants, or agencies — to do the work.
Let’s break it all down.
| Program | Amount | What It Covers | Can It Pay Freelancers? |
|---|---|---|---|
| Canada Digital Adoption Program (CDAP) | Up to $2,400 | Website upgrades, e-commerce, booking systems, digital tools | Yes – hire a freelancer or advisor |
| Digital Transformation Grant (NB) | $2,500–$5,000 | Training, digital strategy, SEO, marketing upgrades | Yes – website/marketing freelancers eligible |
| CBDC Programs | Loans up to $150,000 + subsidies up to 75% | Website projects, digital tools, marketing campaigns | Yes – funds can be used to hire freelancers |
This is one of the fastest wins for small business owners.
Funding: Up to $2,400
What It Covers: E-commerce setup, website improvements, online booking/payment systems, digital marketing tools.
How It Works: The business applies, hires a freelancer/consultant (like me), pays the invoice, and then gets reimbursed up to $2,400.
Who It’s For: Canadian small businesses with at least one employee (not just the owner).
This one flies under the radar, but it’s great for brick-and-mortar businesses.
Funding: $2,500–$5,000
What It Covers: Digital strategy, SEO planning, training, advisory services, and upgrades to online platforms.
How It Works: It’s geared toward businesses with a storefront — but if you’re a service business with walk-in clients, you may also qualify.
Who It’s For: Brick-and-mortar NB businesses that want to modernize how they connect with customers online.
CBDCs are all about supporting rural and regional entrepreneurs. I’ve seen them step up with flexible financing and subsidies that really make a difference.
Funding:
Loans up to $150,000
Subsidies that cover up to 75% of training or digital upgrades
What It Covers: Websites, marketing campaigns, cybersecurity improvements, digital tools.
How It Works: This isn’t a “grant” in the same sense, but it’s still funding that makes your project much more affordable.
Who It’s For: Small businesses across NB, especially outside major city centers.
This is the question I get the most — and the answer is usually yes.
You can’t double-dip (pay for the exact same invoice with two different grants), but you can split a project into different buckets. For example:
CDAP ($2,400) → pays for your e-commerce setup and booking system.
Digital Transformation Grant ($5,000) → pays for SEO strategy and digital training.
CBDC Loan/Subsidy → fills in the gaps if you want to go even bigger.
✅ That’s almost $10,000+ project where most — or all — of the costs are covered.
👉 This is exactly the kind of thing I help clients map out. I’ll show you which grants apply to your project and make sure your invoices line up with their requirements.
I’ve been in this industry a long time, and here’s what I’ve learned: small businesses often don’t realize how much help is out there. They put off upgrading their websites or marketing because of cost — meanwhile, programs like CDAP and the NB Digital Economy Grant are literally sitting there waiting to be used.
If you’re in New Brunswick, you can access anywhere from $2,400 to $10,000 (or more, if you stack them) to fund your digital growth.
👉 And here’s the best part: You don’t have to figure this out alone. I’ll walk you through the grant application process and then deliver the website or marketing strategy that gets approved.
Let’s make these programs work for you.
Contact me anytime:
Email: davidmaccoubrey@gmail.com
Phone: 506-470-5504
Portfolio: https://davidmaccoubrey.com
LinkedIn: https://www.linkedin.com/in/davidmaccoubrey
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